Our ValueScan program profiles personal and organizational values  communicated in written and electronic documents. These include internal and external materials such as annual reports, critical speeches, policy statements, HR manuals, advertisements, customer letters, email, brochures, web copy and blogs.

Applications include:

• Values, Mission & Vision Statements: an essential pre-cursor to develop meaningful and believable organizational assertions. (used in conjunction with individual and group values audits)
  
  
• Internal and external branding: What values are an organization communicating both internally and externally to its employees, customers, stake-holders and the public at large?
  
  
• Consistency of values messaging between different media
  
  
• Cultural compatibility in merger and acquisition scenarios
  
  
• Values analysis of brands, branding and advertising strategies
  
  
• Executive Recruitment: values compatibility of senior executives and hiring organizations
  
  
• Family Business & Family Foundation Legacy Values: Profiles the values of family business and family foundation founders as communicated through historical documents such as letters, diaries, speeches, etc.

 

 

 

 

 

 

 

 

 

"The most important thing in communication is hearing what isn't said."

Peter Drucker

"Although your organization’s goals and strategies may frequently change, its core values generally do not. They establish the common cultural ground rules for what is considered worth doing."

Gunther Weil

"It's not what you see, it's how you see it."

Henry David Thoreau

 

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